About
The Story of Grounded
What started out as an idea for store merchandise, quickly turned into something much bigger. Grounded is a clothing line inspired by Grounds and Greens Cafe, a local vegan restaurant. The line was dreamt up by founders Annika Kidd and Kate Manuel, former employees of the cafe. Although the two have moved on from the cafe they are still a big part of this brand. We remain motivated by the same original goals; to build a brand synonymous with the values of the cafe, that is also able to stand alone as its own brand.
Our core values include expression, community and quality with a goal of fostering kindness. We hope to create a community where everyone feels comfortable to express themselves however they want. We want every product to meet our own standards of quality which is why each product has been designed from the ground up. Above all, we want to be a brand that fosters kindness within the community, which is why we take pride in our collaborative efforts with other local businesses, charities and the community as a whole.
We are a small but mighty brand, and we can't wait to see what the future holds.
Remember to stay grounded, drink lots of water, and reconnect your roots.
XO, The Grounded Team
Our Values
We value expression, community and quality.
Expression is the ability to provide a space where everyone's voices are heard. This includes using Grounded as a platform where we are also able to creatively express ourselves through our clothing.
Community means supporting others. We created Grounded with the goal of fostering relationships with other small businesses. We see the value that comes from supporting others whether that be through collaborations, charity events or partnerships. In this way, an entire community can benefit by working together.
We care about the quality of our products. Each one is created from the ground up. We work with a designer who helps us pick the exact fabric, stitching, labels, size and fit that aligns with our vision, without compromising the quality. Our garments are meant to last.
Putting these values into practice allows us to create a community where everyone is able to express themselves and feel good about wearing high quality, long-lasting garments.